A larder is the working stockpile a household runs on. Staples, kept where you can find them, used by you. Not a chef. Not a recipe book. The shelf where you keep the things that keep things going.
That’s the shape we want for AI in a small business.
Most of the AI category right now is selling either platforms or wonder. Platforms come with sales engineers, three-year roadmaps, and the implicit promise that if you just buy more of them, it will work. Wonder comes with demo videos, breathless decks, and slogans that mean nothing in the second week. Neither of those is what a New Zealand small-business owner actually wants on a Tuesday.
What they want is the quoting done by Wednesday, the invoices chased by Thursday, the Monday report drafted in their own tone, and someone they can ring when it goes wrong.
So Larder is set up to do that, monthly. We build the workflow, we run it, we read the logs, we write the report, we ship the small improvement next month. We do it on the accounts you own, with the human approval steps you choose, against rules you can see written down.
The brand is the service rendered in colour and type. Plainly said. Calm in a category that mostly shouts. Built around the way your business already works, not around the way a vendor wants you to work.
That’s the larder.